Tinder, the world’s most popular app for meeting new people, announces its first UK fashion collaboration with London-based designer Chet Lo. The Lovestruck Collection by Chet Lo for Tinder is launching on Tuesday 30th January 2024 via Chet Lo's website, serves as an embodiment of the authentic and occasionally unexpected journeys that characterise dating in the modern age.
Following Chet Lo’s SS24 collection, which delved into the designer’s queer sexuality and the ideas
of sexuality in Asian culture, this capsule navigates the landscape of dating, capturing the genuine desire for human connection.
Chet Lo's creative vision incorporates the nuances of authentic connection and romance, expressed through his signature spike design, which is presented graphically across five t-shirt designs and texturally on a one-of-a-kind hat in the collection. The selection of slogan tees and accessories has been created by Tinder and Chet Lo to reflect dating for today’s young singles - capturing the essence of possibilities beyond the search for ‘the one’ which makes everyone’s dating journey unique.
"I’m thrilled to bring a unique blend of creativity and emotion to this collaboration with Tinder. From playful chaos to the vulnerability we often experience when dating, these designs capture the realness of modern dating and human connection. It's an exciting exploration of love, fear, and the messy, beautiful journey we take in the world of dating." - Chet Lo, Founder and Creative Director of Chet Lo.
Chet Lo, known for its hype-worthy designs and cutting-edge fashion, brings a fresh and innovative perspective to the collaboration. The brand's creative input ensures that each item in the collection is not only stylish but also a conversation starter, sparking dialogues around the shared experiences of the dating journey.
"Our partnership with Chet Lo is a natural fit. It’s a brand that shares our vision of authenticity and embraces the diverse narratives that make modern dating," said Tinder’s Senior Marketing Director for Northern Europe, Joanna Pons. "This capsule collection is more than just clothing; it's a reflection of the realness, humour, and relatability that defines the dating experience of those using Tinder today.”
This limited-edition release is expected to generate significant buzz amongst fashion enthusiasts, dating aficionados, and anyone looking to express themselves authentically in the modern dating landscape.
Over half of those using Tinder are aged between 18-25. They are the most fluid generation and are challenging stereotypes, labelling and pre-formed gender and sexuality norms. Tinder’s LGBTQ+ community continues to grow. As part of the launch of this exclusive collection Tinder and Chet Lo will be donating 20% a percentage of sales to akt. Akt is a charity that supports LGBTQ+ young people in the UK at risk of, or experiencing homelessness or a hostile living environment. They provide specialist aid to those in a vulnerable position.